Although a folio is a large page there is no implied size for the contents of a portfolio. Similarly there is no implied restriction on the nature of the works of art placed in a portfolio. These can be drawings, paintings, architectural sketches, photographs, collages, etc. There is also no implied restriction on the type of container to be used. Finally, there are no restrictions on who can create a portfolio. It is most often the artists themselves who create portfolios of their work. In today’s digital age, and in theory, a portfolio no longer needs to be printed. It can be created solely through digital means, either from scanned or digital photographs color corrected and optimized then presented in PDF, jpeg or other platform-independent (preferably) format.Why a filmmaker needs a FILM PORTFOLIO? A filmmaker needs a film portfolio to showcase his work and his style to prospective producers, clients and production companies. This can also be used when pitching for commercial projects outsidethemotionpicturemedium.
The portfolio is also known as the film reel or director’s showreel. More often than not this audiovisual presentation serves as a filmmaker’s resume. It has more weight than the usual paper or text-based resume, or even a print version of the film portfolio.
Making Portfolios for Specific Uses
- Ideally, the video clips in a portfolio come from the filmmaker’s past works. It’s a matter of choosing bits and pieces of impressive shots that could make the viewer interested in his artistic taste and filmmaking skills.
Like a resume, a film portfolio should fit the kind of work the filmmaker is aiming for. If it’s for a horror film, it’s best to showcase works with good horror elements. If it’s for a TV commercial, he can’t just choose dark and rough independent film-style scenes no matter how technically good they are. Commercials sell products, so advertising people want to see glossy video and product shots in a portfolio.Creating a Niche as a Filmmaker
- As an artist, a filmmaker is best remembered through his most striking work. He is also better remembered when associated with a particular style or genre. In such a competitive industry, having a niche and good packaging go side by side with an accomplished film portfolio. These are essential in acquiring that needed “recall” from producers, clients and production outfits.
Editing the Film Portfolio
A film portfolio should be short but striking. Ideally, it should not be longer than three minutes. The people who will view it are usually busy executives who need to view dozens of portfolios from different directors. For such a creative job the audiovisual skills in telling a short but superb story are always crucial.
Packaging the Film Portfolio
For a reel sent in DVD format, it’s best to come up with a professional-looking sticker cover and DVD casing complete with art-directed collaterals. This is very helpful when there are countless DVDs sent to clients and producers and there are chances that they skip watching some of them. Most likely, good packaging can help a portfolio make its way to a viewing.
- It is important that the director be prepared to answer all possible questions about the work in her portfolio. When an impressed client or producer asks any technical, thematic, creative or other production-related questions, a bad answer might just lead the supposed positive impression into complete disappointment.
It is also ideal to post a copy of the portfolio online. And it is best to supply enough information about the reel online to make a more lasting impression about the filmmaker’s accomplishments.